PRIVACY POLICY

Dark Horse Watches LLC

Last Updated: 1/13/26

Dark Horse Watches LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information when you visit our website www.darkhorsewatches.com ("Site") or do business with us.

1. INFORMATION WE COLLECT

1.1 Information You Provide

When you interact with us, you may provide:

Contact information (name, email, phone number, address)

Payment information (processed securely through our payment processors)

Transaction details (watches purchased, sold, or inquired about)

Communications (emails, phone calls, messages)

1.2 Information Collected Automatically

When you visit our Site, we may automatically collect:

Device information (browser type, operating system)

IP address and approximate location

Pages visited and time spent on Site

Referring website

Cookies and similar tracking technologies

1.3 Information from Third Parties

We may receive information from:

Payment processors (transaction confirmations)

Shipping carriers (delivery confirmations)

Marketing platforms (if you opt in to communications)

2. HOW WE USE YOUR INFORMATION

We use your information to:

Process transactions and fulfill orders

Communicate about purchases, inquiries, and services

Provide customer support

Send marketing communications (you may opt out at any time)

Improve our Site and services

Detect and prevent fraud

Comply with legal obligations

Maintain transaction records

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share information with:

3.1 Service Providers

Third parties who help us operate our business:

Payment processors

Shipping and logistics providers (FedEx)

Email and communication platforms

Website hosting and analytics providers

These providers only receive information necessary to perform their services and are contractually obligated to protect your data.

3.2 Legal Requirements

We may disclose information when required by law, such as:

Responding to legal process (subpoenas, court orders)

Cooperating with law enforcement investigations

Protecting our legal rights or safety

3.3 Business Transfers

If Dark Horse Watches LLC is acquired or merges with another company, your information may be transferred as part of that transaction.

4. COOKIES AND TRACKING

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and understand how you interact with the site.

4.2 Cookies We Use

Essential cookies: Required for Site functionality

Analytics cookies: Help us understand Site usage

Marketing cookies: Track advertising effectiveness (if applicable)

4.3 Your Cookie Choices

Most browsers allow you to control cookies through settings. Disabling cookies may affect Site functionality.

5. DATA SECURITY

We implement reasonable security measures to protect your information, including:

Secure Socket Layer (SSL) encryption for data transmission

Secure payment processing through trusted providers

Limited access to personal information on a need-to-know basis

Regular security assessments

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. DATA RETENTION

We retain your information for as long as necessary to:

Fulfill the purposes described in this policy

Comply with legal obligations

Resolve disputes and enforce agreements

Transaction records are retained for 7 years for legal and accounting purposes.

7. YOUR RIGHTS AND CHOICES

7.1 Access and Correction

You may request access to your personal information or ask us to correct inaccurate information by contacting us.

7.2 Deletion

You may request deletion of your personal information, subject to legal retention requirements.

7.3 Marketing Communications

You may opt out of marketing emails at any time by clicking "unsubscribe" or contacting us. Note that you may still receive transactional communications about your purchases.

7.4 Do Not Track

Our Site does not currently respond to "Do Not Track" browser signals.

8. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

This section applies to California residents and supplements the information in this Privacy Policy. It describes your rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA").

8.1 Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information:

Identifiers: Name, email address, phone number, postal address, IP address

Personal Information (Cal. Civ. Code § 1798.80): Name, address, phone number, financial information for payment processing

Commercial Information: Purchase history, watches bought/sold, inquiries, trade-in history

Internet/Network Activity: Browsing history on our Site, search history, interaction with our Site

Geolocation Data: Approximate location from IP address, shipping/billing addresses

Inferences: Preferences, interests, purchase likelihood based on browsing behavior

8.2 Sale and Sharing of Personal Information

Dark Horse Watches LLC does NOT sell personal information for monetary consideration.

We do not "share" personal information for cross-context behavioral advertising purposes as defined under the CPRA.

8.3 Your California Privacy Rights

As a California resident, you have the following rights:

Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.

Right to Delete: You may request that we delete personal information we collected from you, subject to certain exceptions.

Right to Correct: You may request that we correct inaccurate personal information.

Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information. As noted above, we do not sell or share personal information.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

8.4 How to Exercise Your California Rights

To exercise your California privacy rights, you may submit a request by:

Email: darkhorsewatches@gmail.com

Phone: 516-780-3442

We will acknowledge receipt of your request within 10 business days and provide a substantive response within 45 calendar days. If additional time is needed (up to 45 additional days), we will notify you.

To protect your privacy, we must verify your identity before fulfilling your request. We may ask you to provide information that matches information we have on file.

8.5 Authorized Agents

You may designate an authorized agent to submit requests on your behalf. To do so, you must provide the agent with signed written permission and verify your identity directly with us, or the agent must provide proof of a valid power of attorney.

8.6 California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

9. CHILDREN'S PRIVACY

Our Site is not intended for children under 18. We do not knowingly collect information from children. If we learn we have collected information from a child, we will delete it promptly.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy regularly.

11. CONTACT US

If you have questions about this Privacy Policy or our data practices:

Dark Horse Watches LLC

[STREET ADDRESS]

[CITY], Pennsylvania [ZIP CODE]